Although the text-only pieces also only run in the right column, they must be linked to a Facebook business page. While exploring Facebook’s business tools, you may run across a text-only option. Targeted market research, effective social media management, and up-to-date analytics will all help you design the best ad for your business. You will have the option to preview before publishing, and can also publish many pieces at once to compare the rates of success. Current recommendations include using a 1.9:1 image ratio, with a recommended image size of 1,200 x 628 pixels.ĭue to the simple design of the overall piece, both the image you choose and the copy you include will have a major impact on its success. The piece will include a title, displayed URL, body copy, and image. These factors help attract and maintain consumer attention while giving businesses room to be creative.įacebook has many design guidelines to help ensure that the right column piece will appear consistently no matter the browser or screen size. The new style means larger images, the same newsfeed proportions, and fewer pieces displayed per page. The style was heavily revamped throughout 2014, however, which improved both visual consistency and appeal.
Right column domain ads are the simplest in comparison, and cannot be displayed on mobile platforms due to the placement. Key Features of a Right Column Domain Adįacebook continues to roll out new ad types and designs, including the newsfeed placements that connect directly to a business page. The right ad will increase click-through rates, but the right landing page will increase lead conversions. For effective social media marketing, avoid creating a Facebook ad until your website is ready to receive and help convert traffic. I have stressed the importance of having high-quality landing pages before, but many business owners still assume their homepage is satisfactory. However, do not put your homepage unless it is high converting. It is possible to list your homepage if it has a solid site design, strong copy, and Call to Action (CTA) placement. Simply visit ad creation and select “Clicks to Website” as your goal.Īt this point, you will be asked to input the website’s URL. You will need a Facebook account to get started, but you will not be able to link the ad to your personal account and do not need to link it to a business profile page. They are also very useful for small practices who wish to send site users to the company website rather than the business’s profile page. However, right column domain ads are fair game for all businesses regardless of their Facebook presence. Some of the right column ads are ineligible as well, such as the page post link ads that are intended to improve likes, follows, and page engagement. Many ad types are ineligible for businesses without site profiles, including the boosted posts, carousel ads, and dynamic product ads that appear in newsfeeds. Creating Ads without a Facebook Business PageĬontrary to common thought, you do not have to have a Facebook business page to run on-site ads. Linking a business page to your advertisement may not always be necessary, especially if it does not fit your campaign goals. Still, many healthcare practices either do not have Facebook business pages or would rather increase website click-throughs and conversions than profile likes. With many design choices, enhanced targeting options, and improved testing and optimisation features, Facebook makes it easy for companies to connect directly with their target market.
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How to Watch Love Island UK From Abroadįacebook ads are a key tool for social media marketing, no matter your business.
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